search engine optimization
In fact most of people use search engines
to find what they need on internet. The aim of this internet marketing
strategy is to enhance the chances your website has to appear among the
first results, when a user will search for words you have chosen. To
reach this objective, you have two things to take into account…
First, you have to know that search
engines don’t care about videos, pictures, graphics, sounds… the only
thing they see to evaluate and index your site is text.
To be visible you need to have enough text, but be careful: text included in picture files can’t be read by search engines
crawlers. For example Flash animations are very attractive but they are
difficult to read, or most of the time completely invisible, to the
crawlers. To check if your text is visible or not by search engines crawler, you can look at the source code of your website and verify that it’s in HTML format. That’s why you have to resist to the trend of fancy website design.
Secondly, as far as I know it’s good to have text but it’s not enough to enhance the visibility of your website: you need keywords and it’s probably the most important thing to take into account.
the “golden search triangle” - where to be for highest visibility
Everything begins with a great
brainstorming involving people in relation with your customers and why
not, customers themselves. You have to find out which words best
describe you activity and are liable to be searched by users on search engines.
Sometimes the words you can use in your daily work are not the same
used by customers: ask yourself “What is the information needed by my
users and how are they handling to find it?”
When you have your list of keywords, you can use online tools such as Google Adwords to find if they are relevant. These kinds of tools can show you the amount of time a word is searched on engine and the competition level between website on this word. The best is to find a word very often searched with very little competition.
When you have your list of keywords, you can use online tools such as Google Adwords to find if they are relevant. These kinds of tools can show you the amount of time a word is searched on engine and the competition level between website on this word. The best is to find a word very often searched with very little competition.
When you have completed these steps, you have to place your keywords accurately in your website.
Search engines crawlers check your website from the top to the bottom of each page. The words which fully describe your activity and the topic of your website have
to be placed in the title. Moreover information at the top of the page
is always the most visible. Crawlers will also look at how many times
the word is appearing on the site, so you have to repeat your keywords
as often as you can. But be reasonable, you can be penalized if you
repeat a word several hundred of time! As we say: leave well alone!
Finally, I can tell you some other way to be visible on internet:
• Create a network : don’t hesitate to post comments on forum, blogs…with the link to your website to incite people to visit your site
• Be updated : add regularly fresh contents such as news to renew your site and make it living and active
• Provide a site map : it’s useful to facilitate the navigation of the users and it could be used too by the search engines crawlers
• Paid search: it’s a non-free way to be visible. You bid for your keywords on search engine with the aim of making your add appear when a user will search for these keywords. You will pay for each click made on your add and the number of clicks will influence the rank of appearance of your add.
As explained by Mr B.Clavillier in a previous post, a panel builder website can really bring more business, so it’s really worth having one … provided that it is visible!
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