TV1 Tanzania held a discussion on future of the media industry In Tanzania

TV1 Tanzania held a discussion on the future of media industry in Tanzania. The event which took place on 3rd December, 2015 at the Hyatt Regency Hotel was an effort to bring together different media stakeholders in Tanzania and highlight the touchstones of the industry featuring marketing and data experts to share insights about the industry and analyze the future of media in Tanzania.

Speaking to the event,TV1 CEO Mr. Ben Amadasun commented on the achievement and the future of media in Tanzania, especially TV1 Tanzania that invest on producing quality content from their modern studios and the best team of professionals, also to improve the standard of production in the industry by giving more opportunity to local producers to produce quality content.

TV1 Ceo, Mr. Ben Amadasun, second right with Tv1 Tanzania host and presenter.

On one hand, the invited Speaker to the event, former CEO Of push observer Mr. Thomas Kyalo spoke about research data in Tanzania and Pan African (market and consumer research). 

According to Kyalo, The Media industry in Tanzania tend to grow every single day, and media professionals should make sure they change accordingly to make sure they utilize available opportunities that appear to make sure they deliver hundred percent compliance.

MAP Senior Producer, Euginia chande(second left) exchanging idea with invited guest.

On the other, Miss Serah Katusia, from a leading media mogul from Scanad Group advised stakeholders who attended to the event on media planning and airtime purchasing.

TV1 CEO, concluded that in the near future TV1 Tanzania will continue to maximize their distribution by entering in multiple platforms to increase its market share in the industry

Viasat1 Tanzania Ltd (Brand Name: TV1), is a part of Modern Times Group (MTG), which is a leading international entertainment broadcaster with operations over four continents.

TV1 key account manager, Mr lee bananuka (first left) posing for a picture with invited guest.

 TV1 Tanzania went on air on January 10th, 2014 with a passion and determination to change the media landscape in Tanzania by being the first free to air local TV channel to offer top quality entertainment.

TV1 is currently available through Star times and Azam decoders in Channel 103 and 119 respectively.

According to geopoll data, TV1 Tanzania, through star times, had the highest shares from February to July 2015, and dropped in proceeding months due to the elections and overall with all platforms we are in fourth position, bearing in mind that Startimes is the major market share with more than 70% viewership when it comes to platform market.

invited guest networking.