hellofood donates food items from “You Say, We Give” campaign for World Food Day

hellofood is happy to announce a successful outcome of its “You say, we give” campaign (World Food Day) in Tanzania that ran from October 16^th-22^nd 2015. The go-to marketplace for online food delivery in Africa aims to raise awareness for the still existing inequality for world food supply. hellofood wants to emphasize the importance of everyone having access to food and daily necessities.

Therefore, hellofood created a special social media campaign to make this sensitive topic visible. Users have been asked to spread the message by choosing between 5 world food day pictures of fooditems: rice, wheat flour, beans, sugar and cooking oil on facebook and Instagram by commenting on them. For every comment made, hellofood gave out 1 kg of the food item to Methodist church orphanage at Msasani.

The Managing Director of hellofood Tanzania Ms. Nina Holmes explained the outcome of the campaign “hellofood is delighted with the outcome of the campaign- we had an amazing response from our customers meaning that we donated on their behalf over 100kg of food stuffs. It is important to hellofood that we take these opportunities to give back to the community and there is no better way than through food. It is a basic need that people struggle to secure so it was important to us to highlight this through the campaign.”

“We got good reach from the campaign with 127 comments all together from the public on our social media pages. The finalitems donated are as follows: 47 kg of rice, 23 kg of beans, 20 litres of cooking oil, and 18 kg of flour and 17 kg of rice. The food items were all donated to Methodist church orphanage on Monday 26^th October 2015”.

“We were very pleased to see that our customers feel as strongly about world food day as we do – their engagement on social media was phenomenal so we can definitely say the campaign was a success” said Ms Holmes

Bishop Binamungu the Director of Methodist Church orphanage expressed his appreciation withhellofood “We are working with anybody who is ready tohelp needy children within the community.We are delighted to be working with hellofood to help needy children in Msasani and anywhere, where there is need. Our work is made easy by those who support hellofood because hellofood supports Methodist church orphanage. Thank you so much for all who participated in the campaign”.