Head
of Marketing The Walt Disney Company Africa, Deirdre King, talking to
journalists (not in picture) who were attending the second edition of
MultiChoice Africa Content Showcase Extravaganza #OnlyTheBest which held
in Outrigger Mauritius Beach Resort, Bel Ombre recently.
Disney
Junior, which airs on DStv channel 309 and GOtv Plus channel 60, is
learning-focused and reflects the emotional connection that generations
of consumers have to Disney storytelling and characters, both classic
and contemporary. It invites mum and dad to join their child in the
Disney experience of magical, musical and heartfelt stories and
characters, while incorporating specific learning and developmental
themes.
Reaching
over 1.3 million kids and their families across Africa every day, Disney
Junior now airs in 111 countries, with 9 visual feeds in 16 languages,
representing a total of 47 million households across EMEA.
Launched in
June 2011 in Africa, Disney Junior is the multiplatform entry point to
all things Disney, starting from preschoolers ranging up to 7 year olds,
and their carers and parents. With creative storytelling and engaging
characters we help make learning a playful experience, whilst ensuring
that parent and caregivers can immerse their kids in a safe and fun
environment.
Highlights across the Disney Junior channel includes:
Disney Junior’s animated television series, Sofia the First,
is set in the storybook world of Enchancia. It tells the story of
Princess Sofia – an adventurous little girl who is learning how to
adjust to royal life after her mother marries the king and she becomes a
princess overnight. Sofia is learning how to adjust to life with her
new family which includes her step-father, King Roland II, and
step-siblings Amber and James. Along the way, this ordinary girl learns
to navigate the extraordinary life of royalty, and in the process makes
everyone around her feel special.
Showcasing the hallmarks of great Disney storytelling, fantasy and wish fulfilment, Disney Junior’s animated series, Doc McStuffins,
tells the story of a nurturing six-year-old girl who can talk to the
stuffed animals and toys that she cares for in her playhouse clinic.
When Doc puts on her stethoscope, something magical happens; toys, dolls
and stuffed animals come to life and she can communicate with all of
them, including the toys belonging to her friends and other
neighbourhood children.
Not only a
ratings hit, the show has sparked a cultural nerve in the U.S.,
generating applause on parent blogs, Facebook and even in academia for
its positive vocational message for African-American girls. Viewer Dr.
Myiesha Taylor, who watches the show with her four year-old, was moved
to create an online collage featuring an image of Doc, encircled by
photos of 131 black women who are Doc’s real life counterparts. “We are
trailblazers,” Taylor proclaimed on her website. “We are women of
colour. We are physicians. We ARE role-models. We are Doc McStuffins all grown up!”
Disney Junior’s Annie Award-winning series, Jake and the Never Land Pirates,
is a music-filled interactive treasure hunt that introduces a crew of
kid pirates – leader Jake and pals Izzy and Cubby – and follows their
Never Land adventures as they work to outwit two infamous characters,
the one and only Captain Hook and Mr. Smee, from Disney’s classic, Peter Pan.
Minnie, Goofy, Donald, Pluto and Daisy all join Mickey in Mickey Mouse Clubhouse,
Disney Junior’s vibrant interactive series that invites young viewers
to help solve challenges and overcome obstacles. Each engaging story
features a different theme and offers cognitive, social and
creative-learning opportunities through a dynamic, play-along
experience. Interactivity is key from start to finish as Mickey speaks
directly to preschoolers, asking questions and encouraging them to play
games, participate in special phrases or cheers, and solve puzzles to
reach a goal.
Together with heritage animated series such as Gummi Bears, Chip ‘n Dale, Ducktales and classic Disney movies Aladdin, Cinderella and more, Disney Junior continues to create shared Disney memories between young and old viewers alike.
As of 1
October 2015, Disney Africa will launch the Disney Junior Africa
Facebook page, giving parents and caregivers their very own Disney
Junior experience on social media.
For more information, please visit www.dstv.com or www.gotvafrica.com
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